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BRANDING | GABI BOUTIQUE DONUT & PASTRY
GÄBI BOUTIQUE DONUT & PASTRY
Gäbi Boutique Donut & Pastry specializes in extravagant donuts, pastries, beverages, ice cream, and so much more. First established in June of 2022 in Henderson, Nevada and recently a second location spring of 2023.
The concept of Gäbi Boutique is elegance with a whimsical flare.
Photography
MENU & PACKAGING
DYNAMIC Menu Screens
SOCIAL MEDIA GRAPHICS & promotions
WEBSITE DESIGN
NAPAL BAJI KOREAN PUB
August 2021
Napal Baji Korean Pub (later rebranded as Napal Baji BBQ) combines comfort & Korean street-food tradition. The concept of Napal Baji is heavily influenced by 1980s Korean street-food culture.
LOGO PROCESS
SOCIAL MEDIA PROMOTIONS | PHOTOGRAPHY
WEBSITE DESIGN
PRINT MATERIAL | posters & promotions
LARGE-SCALE BANNERS
PRINT/COUPON DESIGN
MENU DESIGN
2. Looped Kinetic Advertisements
Motion Graphics for the main dining room
Character and food icons in collaboration with Thomas Yang
2019 | LET’S TAKE A SELFEED
Millennials nowadays are relying on smartphone apps and social media as guidance when deciding what and where to eat. Although there are applications dedicated to restaurant reviews and sharing photos, there is a problem where a lack of organization and networking; photos of the same meal are posted over and over again, while other menu items are not.
This research proposes a solution to create an interactive social networking database where menu items are documented and put use to in user-created photographs, making the process of deciding whether the item is visually worth trying out more easier and efficient.
FOOD PHOTOGRAPHY
About the Designer
Rayshan (Ray) Bernadas is a designer based in Las Vegas, Nevada, with over five years of diverse experience spanning digital marketing, print design, motion graphics, and photography/videography. Starting his career as a junior designer at the University of Nevada, Las Vegas, Rayshan honed his academic and athletic design skills before venturing into freelancing across various industries including health, food, lifestyle, and wellness.
In 2019, Rayshan joined Gorae Management's design team, where he contributed to projects like designing Hobak Korean BBQ's advertising materials. Today, as the Lead Designer at Gorae Management, he specializes in restaurant identity, digital marketing, social media management, website design, videography, and photography for multiple restaurants.
Notable accomplishments include the creation of the branding and identity of Napal Baji Korean BBQ and Gäbi Boutique Donut & Pastry. Passionate about the creative process from concept to execution, Rayshan is eager to continue expanding his design skills and making a mark in the food and restaurant industry.